AIRA
Master Operating System (MOS)
Comprehensive Standard Operating Procedure defining brand architecture, direct consumer patient models, executive governance, 13 individual role profiles, end-to-end operational workflows, and RACI decision rights.
| Brand Foundation Element | Operational Standard & Consumer Experience Definition |
|---|---|
| Brand Positioning | "A new kind of health checkup." Not an illness clinic, not an isolated MRI scan, and not a fragmented set of blood tubes. |
| Tagline & Promise | Live Ahead. "We don't just give you a report. We help you understand it." |
| Clinical Core Screening | Advanced Whole-Body MRI Screening (300+ conditions and findings across brain, spine, neck, chest, abdomen, pelvis, and musculoskeletal systems). |
| Multi-Modality Integration | Comprehensive Blood Health Integration (metabolic, lipid, glucose, organ markers) + Cardiovascular Plaque CT Calcium Scoring. |
| 4-Layer Human Interpretation | Included for every patient: (1) 20+ Page Simple-Language Visual Report, (2) Radiologist Explanation, (3) Doctor Health Consultation, (4) Clinical Nutritionist Lifestyle Plan. |
| The 5 Core Indian Purchase Worlds | World 1: "I'm worried" (Unexplained discomfort); World 2: "I want to stay ahead" (40+ proactive baseline); World 3: "I care about them" (Adult children screening aging parents); World 4: "It runs in my family" (Family history of cancer/stroke/cardiac disease); World 5: "I don't have time" (Busy professionals wanting one coordinated session). |
| Role & Person | Inputs / Hand-Off Triggers | Core Operational Action | Outputs & Deliverables | Highlighted Extra Work |
|---|---|---|---|---|
| Dr. Shuhaib Strategy & Alliances |
Medical Advisory requests, expansion market data, clinical anomaly reports. | Validates 300+ protocol scope, leads advisory board, co-approves annual financial plan. | Approved clinical standards, expansion roadmaps, executive governance minutes. | ★ REGULATORY LIAISON Direct statutory licensing and regulatory compliance for teleradiology. |
| Dr. Anisa M. Operations & Delivery |
Partner centre inspection sheets, daily DICOM logs, clinical escalations. | Enforces scan quality standards (1.5T/3T, 70cm bore), governs safety rules, resolves centre friction. | Centre audit scorecards, daily incident resolutions, clinical operating protocols. | ★ RADEXPERT TELERADIOLOGY Platform ownership, subspecialty credentialing, TAT tracking, monthly QA audits. |
| Tony IT, Digital & Growth |
Advertising analytics, cyber-security logs, creative performance data. | Architects Cloud & PACS gateways, directs Meta/Google ads, enforces RBAC and AES-256 privacy. | Website deployments, CAC/CPL dashboards, ad spend allocations, SEO audits. | ★ PARTNER & CRM SYSTEMS Referral tracking dashboards, inside sales calling telemetry & revenue modeling. |
| Praveen Head of Field Partnerships & Clinical Coordinator |
District centre targets, doctor directory data, corporate requests, raw DICOM alerts. | Contracts 1.5T/3T MRI centres, conducts 20+ doctor visits weekly, audits DICOM uploads, routes in RadExpert. | Executed centre SLAs, distributed referral kits, 12-point QA sign-off sheets. | ★ 70CM BORE & CLINICAL BRIDGE On-site scanner inspections & 15-minute emergency alert bridging doctors to hospitals. |
| Ajeena Head of Inside Sales, CRM & Patient Operations Lead |
Raw digital leads, daily Razorpay inflow, dialler logs, high-intent inquiries. | Enforces Golden Rule (100% active leads), coaches Life Coaches, directs Booking, Wellness & VIP Advice. | 09:30 AM Razorpay reconciliation, CRM hygiene logs, locked machine slots, scheduled consults. | ★ DOCTOR REGISTRY & AI TRAINING Doctor partner registry in CRM & Nila AI concierge chat transcript training. |
| Akshay Creative Lead |
Creative briefs, patient/doctor narratives, ad retention drop-off data. | Directs multi-camera 4K shoots, precision NLE editing (Premiere), produces 5–10 hook cuts per concept. | 4–6 finished ad concepts monthly, ad hook cutdowns (9:16 & 16:9), master footage vault. | ★ ON-SITE CENTRE FILMING Filming partner centre walkthroughs, scanner environment reels & arrival tours. |
| Taniya Social, Web & SEO |
Editorial calendar plan, keyword ranking trends, fact-check requests. | Publishes daily social content, updates website CMS, authors healthcare SEO blogs, edits AI videos. | Daily social posts, monthly SEO ranking reports, verified fact-check sign-offs. | ★ CONSUMER COPYWRITING Ad copy variations, nurture email sequences, WhatsApp broadcast templates. |
| Aaaliya Aira Life Coach |
Inbound digital leads (SLA ≤ 10m), 40+ baseline lists, parent-care inquiries. | Executes 70–90 daily calls, 5-Step Consultative Discovery, consultative objection handling, 5-min logging. | 70–90 logged calls daily, confirmed slot reservations, Razorpay deposit link dispatches. | ★ PRE-SCAN WHATSAPP CARE Sends Google Maps centre pins, 4-hour fasting rules & manages reschedules. |
| Anu Aira Life Coach |
Inbound digital leads (SLA ≤ 10m), 40+ baseline lists, parent-care inquiries. | Executes 70–90 daily calls, 5-Step Consultative Discovery, consultative objection handling, 5-min logging. | 70–90 logged calls daily, confirmed slot reservations, Razorpay deposit link dispatches. | ★ PRE-SCAN WHATSAPP CARE Sends Google Maps centre pins, 4-hour fasting rules & manages reschedules. |
| Ajeena Customer Advisor |
High-intent inquiries, complex health questions, VIP executive requests. | Conducts 15–20 min VIP discovery calls, explains checkup components, assists with payment plans. | Detailed customer profile, customized care guidance, high-intent conversion records. | ★ VIP ADVOCACY CARE Dedicated executive relationship management and family screening coordination. |
| Ajeena Booking & Centre Coordinator |
Confirmed Life Coach leads, partner centre machine slot calendars. | Locks 1.5T/3T scanner slots, administers safety screening (pacemakers, metal, implants). | Official booking slips, centre appointment logs, pre-scan safety clearance sheets. | ★ EMERGENCY REROUTING Contingency patient transfer to backup imaging centres during machine downtime. |
| Praveen Clinical Coordinator |
Raw DICOM upload alerts (≤ 30m), subspecialty radiologist logs. | Audits DICOM completeness, routes studies in RadExpert, enforces 12-point Report QA check. | RadExpert case logs, 12-point QA sign-off sheets, encrypted patient report releases. | ★ CRITICAL FINDING BRIDGE 15-minute emergency alert bridging consulting doctors to treating physicians. |
| Ajeena Wellness Coordinator |
Released patient reports, consultation booking requests, 30-day checkpoints. | Schedules 3 post-scan consults (Radiologist, Doctor, Nutritionist); delivers encrypted PDF reports. | Completed consultation logs (≥90% completion SLA), 30-day health progress reviews. | ★ SPECIALIST REFERRALS Warm handovers to tertiary oncologists, cardiologists & surgeons. |
| Time Window | Primary Focus Area | Operational Activities & Role Ownership |
|---|---|---|
| 09:00 - 09:30 | Morning Standup & Finance Audit | Reconcile Razorpay transactions with Finance; check overnight lead assignments; confirm daily partner scan centre slot freezes (Ajeena as Booking Coordinator). |
| 09:30 - 13:00 | Primary Execution Block |
• Aira Life Coaches (Aaaliya/Anu): Consultative calling (Calls 1–45 across 40+ baseline & parent care lists). • Field Partnerships & Clinical (Praveen): Scheduled on-ground partner centre & physician referral visits; monitor morning scan DICOM pushes. • Patient Operations & VIP Care (Ajeena): VIP customer advisory calls, slot reservations, and safety pre-screenings. • Creative & Web (Akshay/Taniya): Studio filming, ad hook editing, social publishing, and SEO updates. |
| 13:00 - 14:00 | Midday Operations Sync | Review morning scan completions; audit DICOM upload TAT (≤ 30m) to RadExpert; resolve partner centre delays (Dr. Anisa, Praveen as Clinical Coordinator). |
| 14:00 - 17:30 | Secondary Execution & Review |
• Life Coaches: Follow-up calling block (Calls 46–85), payment link tracking, objection calls. • Radiology & QA (Dr. Anisa & Praveen): RadExpert reporting TAT audits, 12-point report QA checks. • Consultations (Ajeena as Wellness Coord): Post-scan tele-consultations (Radiologist, Doctor, Nutritionist). • Creative: Video post-production, motion graphics, and Meta ad creative hooks. |
| 17:30 - 18:30 | Evening Wrap-Up & Pipeline Audit | Audit CRM pipeline hygiene (zero uncontacted leads, zero leads without scheduled next action); daily revenue reconciliation; lock next-day scan centre appointments (Ajeena, Tony, Council). |
| Core Business Process | Dr. Shuhaib | Dr. Anisa M. | Tony | Ajeena | Praveen | Creative / Life Coaches |
|---|---|---|---|---|---|---|
| High-Level Strategy & Vision | A / R | A / R | A / R | C | C | I |
| Annual Operating Budget & Financial Model | A / R | A / R | A / R | C | C | I |
| IT & Tech Stack Architecture | I | I | A / R | C | I | C |
| Digital Marketing Spend & Meta/Google Ads | I | C | A / R | C | I | C |
| Creative Production & Video Assets | I | C | A | I | I | R (Akshay) |
| Website Updates, SEO & Social Publishing | I | C | A | I | I | R (Taniya) |
| Medical Claims in Marketing Content | A | A | R | I | I | C |
| CRM Architecture & Stage Governance | I | C | A | R | C | I |
| B2C Lead Response & Conversion | I | C | C | A / R | I | R (Aaaliya / Anu) |
| VIP Patient Consultative Advisory | I | C | C | A / R (Ajeena) | I | I |
| Field Partner Alliances & Doctor Referral Visits | C | C | C | C | A / R | I |
| Scan Centre Onboarding & SLAs | C | A / R | I | C | R (Praveen) | I |
| Patient Pre-Scan Screening & Slot Booking | C | A | I | A / R (Ajeena) | I | I |
| RadExpert DICOM Ingestion & Case Assignment | I | A | C | I | R (Praveen) | I |
| Report QA & Clinical Verification | C | A / R | I | I | R (Praveen / QA) | I |
| Critical Finding Emergency Rapid Bridge | A | A | I | I | R (Praveen) | I |
| Post-Scan Consultations Coordination | I | A | I | R (Ajeena) | I | I |
| Patient Refunds & Gateway Reconciliation | I | A | C | R (Ajeena) | I | I |
| Data Privacy & Health Data Security | I | C | A / R | C | C | I |